Yuhong LiYlab Founder & CEO
Women to Watch 2019 APAC
Women Leading Change Awards - 2021 CEO of the Year
Mentor of Postgraduate in CUHK
Ex-Chief Strategy Officer / Managing Director in 4A Member Agency
EMBA of CEIBS
Yuhong Li is a new-generation entrepreneur, researcher and brand innovation growth strategy practitioner.
She founded Ylab, a new-generation brand strategy consulting firm, subverting the traditional brand positioning methodology, and reconstructing the ecological brand value wheel system. After nearly four years of practice, polish and iteration, she has successfully helped many national and international brands achieve brand strategic growth. National brands such as the leading pet food brand PureNatural, and international brands such as Elevit, a2, and The North Face have all achieved continuous double-digit growth.
Yuhong Li is deeply interested in insight into human nature. She has been studying the identity changes of Chinese young people for 10 years, from the post-80s to the post-90s, post-95s, and post-00s. Her opinions and insights have been published in Forbes and industry media.
Yuhong has a profound affection for literature, art, and nature. Her home is on the Mediterranean coast of Italy while she lives and works in Shanghai.
Ylab innovatively works with a "senior executive team + global expert consultants" team model.
Ylab believes that top-notch diversified talents are required for innovation,
and the consultant cooperation system makes this possible.
"From idea to execution" is not just a slogan but also Ylab's core belief.