7-year experience in the brand and advertising marketing industry, with bilateral thinking of both Party A and Party B, paying attention to thinking about business effectiveness. Excellent at business analysis and marketing strategy design and deployment.
Gained a deep understanding and rich experience in brand strategy development and integrated marketing. Has completed the new growth of local brands starting from zero. Familiar with the upgrade and transformation of multinational leading brands in China.
Serviced clients across diverse fields like FMCG, food and beverage, 3C, cars, medicine and healthcare, Internet, luxury hotels, and other categories, including Unilever, Coca-Cola, Yili, Nestlé, HUAWEI, Mercedes-Benz, Haier, JD, Abbott Medical Nutrition, Marriott International, etc. Rich and broad customer service experience is the essential support pillar for a consultant to achieve strategic innovation.