Hugo ChenCreative Director
Hugo has over 12 years of experience in the advertising industry, and has delivered outstanding creative solutions to clients such like Abbott, Bailian Group, China Telecom, Midea, Shanghai GM, Ctrip, Nongfu Shanquan, Suning, and Red Star Macalline.
He is highly skilled in developing creative concepts in communication, viral, and buzz, and possesses expertise in traditional and digital/social creative.
Hugo always holds the passion to pursue the next new exciting advertisement. He deeply understands the trends and culture of the young generation and maintains a logical mind of analyzing on consumer insights.