Elaine LiuBusiness Partner
Elaine has over 15 years of experience in the FMCG industry and international beauty market and e-commerce. She has developed e-commerce for multinational companies from 0 to 1, and continues to use her digital experience to empower food and beverage and consumer brands to grow.
She has led head beauty brands into e-commerce, becoming one of the first e-commerce executives of multinational companies. For several times, Elaine has helped brands achieve No.1 in the category, co-creating a digital model of operation with the platform.
She has served Yum Group, Takashi Capital, LVMH, L'Oreal, Estee Lauder Group, and Wyeth Nutrition as CMO and E-Commerce Director, accumulating more than 10 years of market management experience.
Elaine is one who constantly explores and builds innovative business model to fit evolving situations. Whatever it's the building of a startup company or a declining company's turnaround, Elaine's diversified experience always allows her to conquer the challenge and sustain brand growth.