Graduated from the University of Nottingham with years of accumulated marketing practical experience. Initially worked for 4A member agencies McCann Worldgroup and BlueFocus, and later joined a local content marketing company as a Partner. Cooperated with international brands such as Maybelline, Clear, Lux, and Dove, as well as domestic leading brands such as Mengniu Dairy, Be & Cheery, Bestore, Jiangxiaobai, and Zihaiguo.
As the content strategy cooperation leader for Bestore for many years, accompanied the brand from being local to national, creating multiple case-level projects, building brand flagship products through marketing campaigns, achieving the integration of product quality and brand, and explosive sales growth.
During the period of the new consuming wave of Chinese domestic goods, was also responsible for new brand incubation and post-investment management, assisting brands in market positioning and product matrix building. Accumulated rich experience from different perspectives of both Party A and Party B.
Enjoys accompanying the brand's development for the long term, exploring brand potential, and accumulating brand assets, ultimately creating a new generation of great brands. Maintaining curiosity and exploration, being a lifelong learner who strives to overcome cognitive barriers.