Obtained a Master’s degree in Social Work from the Renmin University of China.
Worked at brand strategy consulting company Metathink and Baozun.
Provided services for companies such as Xiaomi, Ant Financial Service Group, Alibaba Digital Media and Entertainment Group, China UnionPay, OPPO, Redoxon, and PureNatural.
During student years, gained rich work experience in diverse organizations such as television stations, film and television media companies, 4A companies, and NGO organizations.
Attained valuable experience in brand strategy, communication, and digital marketing. Always sensitive and curious about people and business, listening to the voices of business managers from all walks of life, personally participated in more than 100 in-depth consumer interviews. Through cross-border research on consumers and business, provides strategic and creative insights for clients’ brands and helps them innovate their values.