Ning LiExecutive Creative Director
Li has 20 years of experience in the advertising industry, including 4A agencies and large local creative organizations, and has served for over 10 years in creative management positions.
Li's former clients span among baby-care, auto, 3C, finance, medicine, internet, FMCG, beauty, etc., and he has created lots of works with industry influence and good market effectiveness.
Li deeply believes that we should create for people, not for brands. The essence of creativity, Li thinks, is expression — “An ounce of expression is better than a ton of preaching.” Creativity is a well-intentioned and smart solution that touches the heart, delight you, and then change your behavior.